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Farmers Home Furniture donates to NHCOC in Reidsville
Irene Sauceda of Farmers Home Furniture presents Earnest Armstrong of NHCOC with a check.
Irene Sauceda of Farmers Home Furniture presents Earnest Armstrong of NHCOC with a check.

New Horizons Community Outreach Center (NHCOC) is located in Reidsville at 184 Shepards Bridge Road. 

The Community Center was blessed with a donation from the Farmers Furniture Store in Reidsville. The store has taken on a makeover and a new staff that has generated more sales with the number one customer service in the state. The store is run by Irene Sauceda who since she was hired three years ago has risen through the ranks to be the store manager and operate one of the highest-grossing Farmers Furniture stores in the state. This feat has allowed her to receive numerous awards, free trips, and cash awards that she can donate to charities or nonprofits of her choice. 

“When we were told that we were able to donate to a charity we automatically thought of NHCOC. I picked NHCOC because I can actually see the work that they put in and the benefit it offers our communities,” Sauceda said. 

“Donations such as these are what keep NHCOC going and allow us to support several communities,” Jenean Armstrong, Owner/Director, said. “We struggle like everybody in the community and without major donations from corporations and city or county entities, we have to rely on local businesses and individuals to support us. This is truly a blessing from the Lord to help keep our doors open and lights on.”

 “They are a much-needed help around here by feeding the children and helping with schoolwork”, states Alex Nease, Farmers employee. “I remember receiving help until I was able to help myself, and sometimes that’s all a person needs.”

“NHCOC is dedicated to ensuring that no child goes to bed hungry with FREE lunches Monday through Friday during the summer starting at 12 p.m. and during school, we start after school at 2:30 p.m. so parents can pick up their child and stop and get the meals they need,” Armstrong said. “We have been here helping for a long time and through some uncertain times, but the Lord always sent someone to help make it through and we have learned to rely on Him to keep us going.”

“We love helping people at Farmers and with the right customer service we too can make a difference by giving to people that are helping our families makes us feel good inside,” Belita Seckinter, another employee at Farmers, said. 

“When I was told they had a fundraiser BBQ Pit down there that was open on Fridays and Saturdays to raise funds for the community center, I was more than willing to support it until I tasted the food and discovered it was so good! You just have to try it, the best meal in town,” Kayla Price from Farmers said. 

Nonprofits, unfortunately; are seeing donations drop, doors close, and cash reserves dwindle which hinders their ability to support others. NHCOC falls in that category with limited donations and volunteers. Together with the uncertainty and demands, the pandemic has forced us to make changes in how we must support the different communities. Like most organizations that have adjusted their finances to be able to operate and function in the long run and adjust their programs and events we had to stop our After School Program, but we feel confident that we will be back up and running when school starts back.

“We understand that these are trying times but it’s that way for everybody and we must make sure our less fortunate families are taken care of too,” Minnie Pearl Williams (one of the long-time volunteers) said. ‘We truly thank Mrs. Irene for her donations and continue to wish her and her staff the best year yet. It’s the little things we do for our community that matter.”

“The economy is uncertain, but there is hope in it just like Mrs. Irene Sauceda and others that see the need to support our community,” Armstrong said. 

For more information on volunteering, donations, or any of the programs and events please visit our website on Facebook (New Horizons Community Outreach Center), or contact Jenean Armstrong at (912) 454-0897, or